Thanks to ‘Keitai’

Culture and News
Culture and News

This is the newest ad from Docomo, one of the biggest mobile phone company in Japan. The Docomo staff is performed by Ryuji Akiyama who is a very popular comedian in Japan.

At the start in the ad, he sings. What he says “ありがとう さようなら けいたい”.

It means ‘Thank you and good bye to mobile phone.’

The customer bought a smartphone and she does not need an old type of mobile phone any more.

He helps her to move forward with the new technology, giving her the song.

You should remember the two words below:

けいたい normal mobile phone
スマホ smartphone